We help RESTAURANTs increase visibility, ENGAGEMENT & SALES

Poolside is your hands-on, dedicated partner in digital marketing committed to the granular process of good strategy and execution. 

Meet the Team

➊ ANALYZE

We’ll meet with you to review what you’re currently doing and suggest new marketing strategies based on your goals and the opportunities we see for your restaurant.

➋ STRATEGIZE

Next, we’ll create content and ads to help increase overall visibility and drive sales in specific areas such as week-day sales, to-go orders, private event bookings, catering and more.

➌ LAUNCH

Once campaigns are running, we’ll review data and results with you weekly to refine our marketing strategies and track overall progress.

VIDEO CONTENT THAT STANDS OUT

ADA COMPLIANT WEBSITES

  • The Cellar

  • MADE COFFEE

  • MEMPHIS CAFE

  • DESCANSO

    DESCANSO

  • ZAMA LOUNGE

  • EL MATADOR

  • WEBSITE DESIGN

  • DIGITAL MARKETING

  • SOCIAL MEDIA

  • Menu Design

  • Photo & Video

  • Email Marketing

  • Events

  • MERCHANDISE

  • CONSULTING

Schedule Call

WE OFFER A COMPREHENSIVE APPROACH

✓ Social Media

Relying solely on social media for marketing your restaurant is risky. It lacks full control, doesn’t reach all audiences, and what “works” on the platforms constantly changes. However, these platforms are free to use (for now) and as long as you know how to play the game, it can still be an effective way to engage with your most loyal guests and possibly attract new ones.

✓ ON-SITE SALES

Most restaurant owners are seeking to boost sales Monday-Friday and we have multiple strategies for driving business for lunch or specific days throughout the week. One of our most popular techniques even allows you to track advertising spend versus gross sales generated by that advertising to the cent.

✓ TO-GO SALES

To-go business had a major boom during the COVID-19 lockdown and although it’s decreased since then, customers are more familiar with and open to ordering to-go from their local restaurants than ever before. Running ads aimed specifically at enticing to-go business is a simple way to bring in more monthly sales.

✓ PRIVATE EVENTS

Advertising for private events is one of the most overlooked opportunities we see for restaurants. During the holidays there is a huge increase in private event bookings and we work with restaurants to launch advertising that can help you attract this type of business year round.

✓ CATERING

When people think about catering, they usually think about big events with fancy hors d'oeuvres. However, you might be surprised to learn how much catering business exists for small to medium sized gatherings. We can help your restaurant launch ads that gets you in front of people considering a variety of menus.

✓ COLLABORATIONS

Another huge opportunity we see go overlooked is utilizing the relationships your restaurant already has with liquor reps, POS companies, food distributors, etc. We have relationships with many of these companies as well and look for ways to leverage them for mutually beneficial events and/or promotions.

TARGETED SOCIAL ADS WITH META

META ads (Instagram & Facebook) are serviced through your restaurant’s accounts giving you targeted, local visibility that reaches 10-50x more people than organic feed, story or reel posts. These ads can be set to run on a schedule meaning you’re no longer relying solely on posting every day to remind people that it’s Taco Tuesday, Wine Wednesday, or Weekend Brunch.

TACO TUESDAY
(META AD: IG STORY)

WINE WEDNESDAY
(META AD: IG STORY)

COCKTAIL PROMO
(META AD: FB FEED)

DAILY SPECIAL
(META AD: FB POST)